E-Clo (2023)
What role do digital technologies play in reducing the environmental concerns of fast fashion?
E-CLO is an Augmented Reality prototype, which aims to challenge consumer behaviour towards fast fashion. When fully realised, E-CLO encourages consumers to make more informed decisions while shopping and consider more sustainable approaches by understanding the energy & water consumption, as well as the back-end processes to create these garments. In our project, a sustainable garment was created using banana peel biomaterial that was compared to a fast fashion garment within E-CLO.
This is a collaborative, team effort across multiple colleges within the Royal College of Art (Ani Ardehali, Shaye Thiel, & Yun-Liang Hsu).
Iterating through 9+ trials to make the banana peel garment
Time Calculations for Energy Usage of Blender & Stove
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Energy Calculations for Sustainable Biomaterial versus Zara Garment
Energy Calculations for Sustainable Biomaterial versus Zara Garment
Augmented Reality Experience:
Application of E-Clo on a Zara fast fashion jumper versus our sustainable banana peel biomaterial garment